Digital Marketing-Learn and Earn

The design and layout of a website may be appealing but if it is not SEO-friendly, it cannot achieve higher rankings in search engine result pages. The search engines cannot interpret the content just like us and the visitors; a webpage may not look the same to a search engine as it looks to you. So, keep the following guidelines in mind before you start thinking about the design and layout of a website. 1) Keyword Placement You should use the targeted keywords and phrases at the right places throughout the site, i.e. body text, headlines, headers, meta description, links, etc. Proper keyword placement is important for every page but it is more important on the home page as it is a gateway and introduction to the rest of the pages of your site. Also, use proper words for links; instead of using "see more", "read more" or "click here" use the words that describe the link itself. 2) Navigation The navigation must be user-friendly so that users can eas...

Content optimization is a process of making your webpages more appealing to search engines and users. It is not only restricted to using best keywords in your pages but also focuses on various other parts of your website like the quality of content, broken links, title tags, meta tags, etc. Once your content is optimized the search engine can easily find and index your website and show up it in the initial pages of search results. Focus on the following areas for better content optimization Title Tag: It refers to the title of your page or post which is incorporated in the head of the HTML code of a page. It appears at the top of the page on the result pages or when you promote your page on social media. The title tags which are concise, accurate and relevant are considered best for content optimization. According to SEO experts, an ideal title tag should be between 50?60 characters long, correctly describe the content on the page and must have targeted keyword at the beginning o...

Keywords are one of the most important aspects of SEO and for relevant and useful keywords a precise keyword research is required. Keyword research provides you meaningful keywords that enable your webpages to rank higher in search results. Thus, it can be considered the base of SEO is keyword research. There are a number of tools available for keyword research. Some of the popular tools are described below: Google Keyword Planner It is one of the most used keyword research tools. It is a free tool which is integrated with Google Adwords. This tool requires you to create an Adwords account before you start using the tool. It gives you an idea about the competition level for each keyword and offers you filters and match types to find out profitable keywords. Google Trends It is also a free tool of Google which is designed to compare the traffic for a set of keywords. It allows you to enter multiple keywords, search history and category and use filter by location. You just ent...

How to Choose Best Keywords Keywords are the words or phrases used by people in search engines to find the desired information. Relevant keyword and phrases help increase profitable traffic to your website. So, keep the following points in mind if you are looking for best keywords and phrases. 1) Long-tail keywords: It usually refers to 3 to 5 words phrases. Such keywords are considered ideal for SEO as people in purchase stage of buying cycle tend to use longer phrases to search products or services. The long phrases are also found to be less competitive than shorter keywords and help you attract targeted traffic. 2) Latent semantic indexing: It is also known as LSI. In this method, we incorporate related terms along with main key phrases, e.g. if a page contains information about cars then search engine tends to see related terms like models, makes, car parts, etc. So, if the search engine finds more semantic words on your page they will assume you more relevant and authenti...

Competitors' Website Analysis Analysis of competitors' website is an important part of SEO search and analysis. By analyzing competitors' websites you can get ideas to improve your own web marketing strategies. There are various competitor-analysis tools designed to compare the search friendliness of a website against the websites of its competitors. These tools are based on various SEO metrics and are quite easy to use, i.e. some tools require you to enter your webpage URL, the competitor URL and the targeted keyword and the tool will tell you how well you are ranked against your competitors for that keyword. Few important steps to analyze competitors' website 1) Find out your SEO competitors Generally, the sites which are in your niche or rank well for your keywords are your competitors. The other simple way to find out your competitors is to search your keywords with Google and look for the sites that pop high in search result page. 2) Visit competitors...

Keyword Research and Analysis Keyword Research and Analysis is a high return activity and an important part of the SEO. Right keywords can place your website on the first page of search results and irrelevant keywords can increase the gap between users and your website. Keyword Research and Analysis enables you identify the information your target audience is searching and the keywords they are using for their queries. After researching and analyzing the keyword demand you not only get the relevant terms and phrases for SEO but also understand the users in a better way. It helps you build a better website with relevant keywords and phrases. Your webpage has to compete with millions of webpages to achieve the higher ranking. So, optimizing your content by incorporating the right keywords in the pages is a necessary SEO practice. If you are not using the right keywords your website might never be on the first page of search results. How to find the suitable keyword Before usin...

Google Algorithm Updates In the beginning, in 90's, search engines was not as effective as it is today; it was mainly focused on keyword matching and backlinks. So, it was quite easy for the low-quality websites to rank higher by targeting their exact keywords with lots of backlinks. To solve this problem, Google introduced a algorithm to filter the results so that it could clean the web. Since then Google is continuously updating its algorithm to maintain and improve the efficiency of its search engine. Some of the major Google updates which helped it filter sites more precisely and clean the web effectively are given below: 2016 Updates Penguin 4.0 Penguin 4.0 was announced on September 23, 2016, with few changes like it will be part of core algorithm, will update in real time and will be page specific instead of affecting the entire domain. Mobile Friendly Boost Update It was launched in May 12, 2016, to help mobile-friendly sites on mobile search. 2015 Updates...

White Hat SEO SEO Types of seo 1 It refers to the SEO techniques which are in accordance with the SEO guidelines set by the search engines. It means it uses approved search engine optimization techniques to improve the ranking of a site on search engine results pages (SERP). Unlike Black Hat SEO, it mainly focuses on the human audience opposed to a search engine. People who are looking for a long-term investment on their websites rely on white hat SEO techniques. Black Hat SEO SEO Types-of-seo 2 It refers to the SEO techniques which are not in accordance with the SEO guidelines set by the search engines. These techniques exploit the weaknesses in search engines to get higher rankings for websites on the search engine results pages (SERP). It mainly focuses on search engines and not on the human audience. People who are looking for a quick financial return on their website rather than a long term investment use black hat SEO techniques. White Hat vs Black Hat SEO White H...

How Search Engine Works The work of the search engine is divided into three stages, i.e. crawling, indexing and retrieval. 1) Crawling SEO How search engine works 1 The search engines have the web crawler or spiders to perform crawling. The task of crawler is to visit a web page, read it and follow the links to other web pages of the site. Each time the crawler visits a webpage it makes a copy of the page and adds its URL to the index. After adding the URL it regularly visits the sites like every month or two to look for updates or changes. 2) Indexing SEO How search engine works 2 In this stage, the crawler creates the index of the search engine. The index is like a huge book which contains a copy of each web page found by the crawler. If any webpage changes the crawler updates the book with new content. So, the index comprises URL of different webpages visited by the crawler and contains the information collected by the crawler. This information is used by search engines ...

White Hat SEO Techniques A list of 5 popular white hat SEO techniques are given below: 1) Good content A unique well-written content makes your website appear more trustworthy and valuable to search engines and human visitors. It optimizes your website for search engines which helps you get higher ranking on the search engine listings as search engines offer the most appropriate website to the end users for their search. 2) Proper use of title, keywords and metatags The information contained in the HTML code is known as Metadata. It provides crawler the information about the site for classification and indexing purposes. So, proper title, keyword and metatag should be incorporated in the metadata. 3) Ease of navigation Search engines also consider the ease of navigation while assessing the usefulness of a site, so avoid the irrelevant links and use universally recognizable links. It is not only important for the users but also for the crawlers who index the sites. 4) Site...

Black Hat SEO Techniques A list of top 6 black hat SEO techniques are given below: SEO Black hat seo techniques 1 1) Keyword Stuffing Search engine analyzes the keywords and key phrases on the webpages to index the websites. To exploit this feature of search engine, some SEO practitioners increase keyword density to get higher ranking which is considered a black hat SEO technique. Keyword density between two to four percent is considered optimal, increasing keyword density beyond that will irritate your readers and affect your ranking. 2) Cloaking It refers to coding webpages in such a way that search engines see one set of content and visitors see the another set of content, i.e. a user searching for "gold price" clicks on a search result "current gold price" and is greeted with a travel and tourism site. This practice is not in accordance with search engines' guidelines which say to create content for users not for the search engines. 3) Hidden Text...

Before we talk about scope of digital marketing we have to known, what is digital marketing ? It’s new way of marketing any product, services or business through internet and digital products like Computer, Laptop tablet and mobile phones is know as digital marketing. DIGITAL MARKETING AREAS WHERE YOU CAN CHOOSE YOUR CAREER Digital Marketing have vast area where you can chose your career for specific area or as a Digital Marketer with covering all terms of Digital marketing like, SEO, SMO, SEM,SMM, Content Marketing, Email Marketing. SEO (Search Engine Optimization) :- With help of SEO, using on-page and off-page optimization you can rank on first page of organic search results of Search Engines Like, Google, Bing and Yahoo, without spending any amount. With Organic SEO your results show long lasting 24*7 for your potential users. SMO (Social Media Optimization) :- In SMO you engage with people or your clients. It’s very important for branding any business through social m...

Top 30 Important SEO Terms If you're a new blogger, improve your SEO vocabulary and information with following necessary SEO terms. SERP SERP stands for Search Engine Results Page. SERP is that the listing of results came back by a groundwork engine in response to a keyword question. The results usually embrace an inventory of things with titles, a relation to the total version, and a brief description showing wherever the keywords have matched content within the page. A SERP might sit down with one page of links came back, or to the set of all links came back for a groundwork question. Backlink Backlinks ar the connection amongst pages on the net. Backlinks describe the links coming back into an online page or document. Root domain backlinks describe links coming back into your root domain (e.g. CatchUpdates.com). The thumb rule is – Quality is healthier than amount. it's higher to own few backlinks from high putative websites instead of having high numbers of b...

What is Digital Marketing? Digital Marketing allows businesses to reinvent their marketing strategies to better connect with target customers and to stay relevant in the customer's perspective. ... Businesses now realize the importance of customer behavior information and usage data to draft new marketing strategies . Is Digital Marketing Important?         Why Digital Marketing is Important for business- Facilitates Interaction with Targeted Audiences. One reason why internet marketing is assuming control over conventional marketing channels is the capacity of Digital advertising methods to cooperate with target audiences and ensure result driven interactions. What is the job of digital marketing?    Job Description. A digital marketing professional, or specialist, is often responsible for developing the strategy used in marketing a company's product online, utilizing such techniques in the field as social media, Web analytics, e-mail...

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet. We talk a lot about inbound marketing as a really effective way to attract, convert, close, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing. So What Exactly Digital Marketing ? From your website itself to your online branding assets -digital adve...